Joe Rogan Has Just Sold The Exclusive Licensing Rights Of His Podcast
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Joe Rogan Has Just Sold The Exclusive Licensing Rights Of His Podcast To Spotify During A Deal That's Reportedly Worth Over 100 Million Dollars To He And This Is Often A Web Business That Brogan Has Started On His Own And Grown Organically With None Help From A Network Or Any Paid Advertising So In This Article I'm Gonne Share With You Six Strategies That Break Is Employed To Achieve This And The Way You'll Apply Them To Your Business Your YouTube Channel Or Anything That You Simply Could Be Performing On At The Moment The Very Fact That You're On YouTube Immediately Means You Probably Know Who Joe Rogan Is He's Of Course The MMA Commentator Turned Podcaster Who Has Been Dominating The News Headlines Lately We've Talked Of The Immense Still That He's Just Struck With Spotify His Podcasts The Joe Rogan Experience Is That The Biggest Podcast On iTunes With Over 119 Million People Downloading It Monthly It Also Has Two YouTube Channels Which Between Them Of The Masked Over Five Billion Views This Is A Fantastic Achievement For An Independent Creator And It Had Been Anything That Any Of The Web Marketing Gurus Have Ever Done Or At Least Claimed They've Done
If We Study It We Will All Learn A Couple Of Things That We Will Look To Implement In Our Own Work In How So For This Article I'm Going To Do Two Things And You'll Jump To Either Of Those Sections Using The Links Within The Description Below If You Want To First I'm Getting To Do A Fast Analysis Of What He's Achieved By Looking At The Numbers On iTunes And On YouTube And I Am Also Gonne Do A Fast Breakdown Of The Various Ways During Which He Generates Income But On Both Of These Platforms.
Secondly, I'm Getting to Break Down Six of the Core Strategies That Ruggedness Use to Grow This Podcast from Scratch to the Mammoth That It's Today and How You'll Look to Implement Some of These Strategies in Your Own Business YouTube Channel Website or Whatever Is That You're Performing On.
But Before I Start I Just Want To Deal With The Elephant Within The Room Which Is That I Do Know Tons Of Individuals Will Say But Joe Rogan's A Star It Is Easy To Start 100 Million Dollar Podcast With His Social Media Followers And His Celebrity Connections And Yes His The Profile Would Have Helped Tons But You Have To Remember A Few Of Things Firstly He Wasn't Always A Star He Wasn't Born Into Wealth And He Did Tons Of Work To Urge Himself To The Stage Where He Launched The Podcast From And I'm Gona Affect A Number Of The Items That He Did To Try To Do That Once I Started Talking About The Strategies Secondly, Many Celebrities Start Podcast And None Of Them Are Really Doing Anything Anywhere Near What Rogen Is Doing In Terms Of Downloads And In Terms Of Earnings People Like Ricky Gervais Is Snoop Dogg Conan O'Brien Russell Brand They All Have Podcasts And Whilst They Are Doing Relatively Well They Are Not Tracking 100 Million Dollar Deals From Spotify So Do Not Be Fooled Into Thinking That Any Celebrity Can Just Start A Podcast And Switch It Into A Hundred Million Dollar Business Overnight Because They Can Not Rogan Has Put During A Lot Of Labor To Realize This And The Results He's Achieved Have Really Been Exceptional Right So Part One Among This Article Is To Interrupt Down The Numbers To Try And Obtain Our Heads Round The Size Of This Business So Rogan Started The Podcast Back In 2009 In His House And As I Said It's His Own Business He's An Independent Creator He Could Have Quite Easily Leaned On A Network Or A Productid Company To Urge Some Budget For Advertising And Things Like That People He Started His Own Business From Scratch With Zero Views On YouTube And Zero Downloads On The Podcast And He Hired A Man Called Brian Redman To Help Him Up With The Assembly The Focus Of The Show Is Long Deep And Full Provoking Conversations Of Interesting People And He's Been Doing That Consistently For Over 10 Years The Guests Range From Authors Politicians Actors Celebrities And Even Conspire Theorists Really Anybody With An Interesting Story To Inform And Most Episodes Are Over Two Hours Long With Rogan Chatting To The Guests For The Duration Of Them And Rogan Also Sources All Of The Guests Himself Which Within The Early Days Would Have Actually Been Quite Difficult Because Not Many Big Names Want To Seem On Podcasts With No Views And No Listeners But I'm Sure It's A Much Easier Job Now Asking People If They Want To Seem On The World's The Biggest Podcast Shows Two Main Platforms Are YouTube And Apple's iTunes On iTunes, There Are Over 1400 AD Episodes Currently At The Time Of Filming This And The Show Is Downloaded Over 190 Million Times A Month He's Also Repurposed All Of The Content On You tube Which Suggests He's Taken The Same Material They've Recorded On The iTunes Podcast And Just Put It Into Video Format For YouTube This Is Often A Really Smart Move Because It Means He's Able To Reach A Wider Audience Without Having To Form New Material And It Also Means He's Diversify Ting His Traffic Sources To His Business Which Is Basically Really Important Online Business Because If You Rely Solely On One Platform To Bring In All Of Your Traffic Then Something Happens Thereto Platform It Ever Changes Within The Way That Negatively Affects You Or It Disappears Altogether Then Which Will Be Really Bad For Your Business But If You've Multiple Sources Of Traffic Coming To Your The Business Then You Mitigate That Risk On You tube Actually Has Two Channels.
The First One Is Named Powerful JRE And This Is The Channel That Hosts All Of The Length Two To Three-Hour Epic Scribers He Has Over 2.3 Billion Views On It And These Are Coming From …/ 2390 Videos The Second YouTube Channel Is Called JRE Clips And This Features Mostly Short Five To 10 Minute Clips Of Those Full-Length Episodes And This Is Often Another Really Clever Marketing Move Because What This Does Is It Creates More Awareness Of The Full-Length Podcasts Because If You're Browsing For YouTube On Your Lunch Break On Your 30-Minute Commute You're Not Getting To Usually Have Time To Watch A 3-Hour Interview So This Just Generates More Awareness By Showing People Short Clips And It Drives Those People Into The Full-Length Episode So They Become Subscribers Or Downloaders Of The Podcasts Or The Full-Length YouTube Channel And This Channel Alone Has 4.5 Million Subscribers Nearly 3 Billion Views All From About 4900 Videos That's That The Number Is Crazy Now Let's Check Out The Money It's Extremely Hard To Urge Accurate Figures On Podcast Revenue So I've Taken Info From As Many Sources I Could Across The Web And Also From Things That Brogan Has Set Himself In Interviews Firstly Let's Take A Glance At The YouTube AdSense Revenue Because That's Actually One Among The Relatively Easier Things To Estimate Is Actually A Very Good Site Called The Social Blade Which Uses A Formula Based On Viewer, Numbers To Work Out What Proportion Every YouTube Channel Is Making Through The Google AdSense Platform And That We Can See Here That The Estimated Range For Both Channels Are Very Big Because The Ad Rates Vary Tons Counting On The Topics Of The Video And Various Other Factors But If We Just Use The Center Of These Ranges For A Conservative Estimate Then The Combined Monthly Income He Makes From Both YouTube Channels Is Around Six Hundred And Fifty-Three Thousand Dollars Per Month Which Isn't Regrettable And If We Look At The iTunes Podcast Revenue These Mainly Are Available The Shape Of Sponsorship Deals Which Are A Fast Shout-Out To The Advertiser The Start Of The Show Now These Generally Done Between The Podcast Owner And Therefore The Business Directly So It's Quite Hard To Urge Accurate Figures On These We Will Really Find His Websites Making Estimates Supported The Amount Of Downloads The Podcast Get Monthly And Obviously,
These Figures Are Always Changing And They Are Only Released Every So Actually Because Only Rogan And His Team Know The Precise Figures But Most Of The Figures That I Even Have Found Which Were Either Estimate From Business Websites Or Anecdotal Stories From Folks That Know Rogen Range From Forty Thousand Dollars Per Podcast Episode All The Way Up To $75,000 Per Podcast Episode So If We Enter The Center Of That Range We Will Estimate That It's Around Fifty-Seven Thousand Dollars Per Episode And They Have A Tendency To Record Between Three To 5 Episodes Per Week So If We're Being Conservative And That We Say That He Does Four Episodes Per Week That's A Complete Of 228 Thousand Dollars Per Week That's Nine Hundred And Twelve Thousand Dollars Per Month So If We Add Up His YouTube Ad Revenue And That I Achieved Sponsorship Money Comes In At 1 Million Five Hundred And Sixty-Five Thousand Dollars A Month Which Is About 19 Million Dollars A Year But Don't Forget That's A Really Very Conservative Estimate Supported The Lower Ends Of The Numbers We Were Talking About And My Gut Feel Is Really Much Above That And On Top Of That He's Also A Major Shareholder During A Sports And Nutrition Company Hold Thereon Which Turns Over 28 Million Dollars A Year And He Of The Course Uses His Podcast To Drive Traffic To The Podcast And Promote Deals For It So It's Fair To Mention That Joe Rogan Has Cracked This Whole Podcast Thing But Enough Of Those Ridiculous Monetary Figures How Has He Actually Achieved This I've Identified Six Core Things That Rogan Has Through With This Podcast I Think Are The Underlying Factors Of His Success And These Aren't Just Small Factors That Have Helped Him To Squeeze Her And Additional Flaps In Here Or There These Are Underlying Business Fundamentals Which Will Assist You To Grow Any Online Business Project That You Simply Might Be Performing On Favorite Is That He Mastered Tons Of Valuable Real World Skills Before He Starts His Own Business.
If You Reminisce At Joe Rogan's Career He Came From Very Humble Beginnings And Worked Extremely Hard To Become A Successful Stand-Up Comedian-Actor Presenter Commentator And He's Even Competed In Martial Arts Like Taekwondo And Kickboxing So He's Really Mastered Several Skills Before Starting This Podcast And Therefore The Reason That's So Important Is Because There Are So Many Online Marketers On YouTube Trying To Inform You That Anybody Can Start A Business With No Prior Knowledge Of Anything Or No Experience And Unfortunately, That's Just Not True If You Want To Start Out A Web Business Then Really You Ought To Have Some Kind Of Life Experience Behind You Ought To Have A Profession A Trade A Sport A Language Really Anything Valuable That You Can Use To Assist Others And If You Look At Tons Of Successful Youtuber Lots Of Them Follow This Pattern For Example, You've Graham Stefan Who Used To Work As A True Realtor Did That For Years Got Specialized At That Then Started A YouTube Channel About Real Estate Where He's Teaching Other People About Land Which Became It Is Successful After Years Of Producing Good Content Of The Course And Therefore The Point I'm Trying To Form Here Is That I Know Tons Of Fresh Children Out Of Faculty Watch All Of Those Business Advice Videos Here On YouTube And They're Led To Believe That Starting A Business Is Really Very Easy And Something They Should Be Doing Immediately Otherwise They're Gona Miss Out So Big Opportunity But The Truth Is That Starting A Business Is Basically Really Difficult And Most Of The People Are Successful At It Actually Begin Working For Other People, They Learn Their Trade And Then They Are Going On Their Own So If You're Struggling To Require Your Business Little Projects Off The Bottom At The Instant Don't Panic And Positively Don't Leave And Buy Somebody's Two Thousand Pound Course To Promises You Instant Riches It May Just Be That You Simply Need A Touch More Life Experience Before You Leave And Start Off On Your Own And I Am Not Saying That You Got To Be A Famous Comedian Like Joe Rogan But Perhaps You Only Need To Get Out There Within The World A Touch And Learn Some Languages Learn A Trade Learn A Profession Learn Anything That Would Be A Worth To People I'm Not Trying To Discourage Anyone From Starting Their Own Business Because The Rewards Certainly Are Often Amazing But Just Don't Attempt To Run Before You'll Walk Number Two Is That He Didn't Monetize The Podcast Instantly He Focused On Building An Audience First If Your Chorded Months Of Episodes Without Being Paid For It And Built A Loyal Subscriber Base Before He Secured His First Sponsorship For The Podcast And Therefore The Reason.
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That's So Important Is Because You Would Like To Possess A Loyal The Audience Of Individuals Who Know And Trust You Before You'll Start Selling Or Advertising Products Online But Too Many People Start YouTube Channels And Social Channels Are The Primary Thing They Are Doing Is Put Up A Post Trying To Ram A Random Affiliate Products Down People's Throats And The Reason That Does Not Work Is Because They Haven't Built Any Trust With That Audience Yet And No-One Is Likely To Trust Anybody Who Is Clearly Only Curious About Selling Around And Products To Them And B If You Are Trying To Monetize Something Too Early Like For Example, If You've Got A YouTube Channel With 100 Subscribers Then Really Sickening You Do Not Have An Enormous Enough The Pool Of Individuals To Get Online Sales Brogan Really Focused On Building That Loyal Audience Within The Early Stages Connecting With Them Building Trust And Finding Out What Quite Things Interest Them And Only He Did Which Will You Then Start Presenting Them With Relevant Adverts And Offers That Were Genuine To Be Helpful To Them So If You're Starting An Online Business You Would Like To Specialize In The Building That Loyal Audience First And The Best Thanks To Do This Is By Creating Lots Of Helpful Content For Them And Also By Interacting With Them And Finding Out What Quite Services And Products Are Getting To Be Genuinely Helpful To Them And Remember That The Majority Businesses Don't Turn A Profit In Their The First Year So This Is Often Something That Might Take You A Really While But Once You've Done It It's Gona Be Something That's Incredibly Valuable To You And Also You Do Not Need An Audience The Size Of Joe Rogan's To Become Successful Albeit You Simply Had An Audience 1% The Dimensions Of Joe Rogan's You'd Still Have Enough To Get A Decent Income Online And Before I Move On To Tip Number Three If You're Fine This Article Helpful I'd Really Appreciate If You'll Drop A Comment Below It Really Helps Out The Blog And Also Allows You To Save Lots Of The Article And You're Liked Artical So You'll Come And Review It Later If You Would Like To Number Three Is That He Produces Long-Form In-Depth Content Most Of Oregon's Podcast Episodes Are Two To 3 Hours Long Some Are Even Longer And During A World Of Short Attention Spans And Therefore The Internet Being Filled With 20-Second Cat Videos This Kind Of Long-Form Content Is Becoming Very Rare But By Producing These Incredibly Long Interviews Rogan Is In A Position To Go Deep Into Very Full Provoking Subjects And Really Build That Deep Connection With His Listeners And That Is Something Crucial For Building That Loyal Audience Because If You Spend A Couple Of Hours Taking Note Of Somebody's A Podcast Or Reading Their Blog And You Are Feeling That They've Genuinely Helped You Then You Are Going To Feel A Deeper Connection There To Person You're Gona Want More Of Their Content And Of Course This Is Often Getting To Cause More Subscribes More Downloads Are More Signing Outs Email Lists So If You're Creating Content As A Part Of Your Business Or Your Projects And You Would Like To Take An Equivalent Quite Approach And Create Quality Long-Form Content So Let's Say You've Got A YouTube Channel For Example, Don't Just Pump Out Many Short Two-Minute Clips That Hardly Cover The Surface Of Your Topic Rather Than You Want To Specialize In Creating One Good 20 The Minute Video That Covers The Subject In Complete Detail And Answers Every The Question That Anybody Could Wear The Topic Will Assist You To Create A Deep Relationship Together With Your Listeners And To Of Genuine Helpful Service To Them Number Four He Leverages Popular Topics And People On The Podcast If You Scroll Through The YouTube Channel, You Will See That Tons Of The Video Titles And Related To Popular Topics.
At The Time So They'll Either Be About Things That Have Been Within The News Recently Something Controversial Or He'll Interview Somebody Who's Been Getting Tons Of Press Coverage Recently And In Fact This Generates More Interest In His Content Because If You See A Headline About A Hot Topic Or A Superstar You're More Likely To Have An Interest In It Which Drives More Clicks More Views And Subscribers To His Channels This Is Often Especially Important If You've Got A YouTube Channel Because If Your Videos Are About Popular Topics Or Popular People Then The YouTube Algorithm Is More Wish To Recommend Them To People And They're More Likely To Be Clicked Which Are Both Two Vital Factors In Growing A YouTube Channel Obviously, You Are Not Getting To Be Ready To Secure Guests Like Kevin Hart And Lance Armstrong Onto Your Channel But There Are A Few Of Belongings You Can Do To Replicate This Method One Is That You Simply Can Make Content About Famous People And Link It To Your Work Somehow So For Example Somebody With A Career And Business YouTube Channel Could Potentially Make A Video About How Joe Rogan Built A Successful Online Business Well The Second Option Is To Form Content A Few Topic That's Already Popular On YouTube But Check Out It From A Different Angle A Very Exemplar Of This Is A Fresh.
Youtuber Called James Johnny Who Joined The Platform In December 2019 And Managed To Rack Up Over 800,000 Views On His Second Video He Ever Published Which Is Completely Insane And He Did This By Making A Video On A Well-Liked Subject, He Took The Subject Of Faux Gurus And Online Course Scams Which May Be A Huge Subject On YouTube At The Instant And He Made Probably One Of The Simplest Videos On YouTube About The Subjects Which Are 20 Minutes Long Extremely Well Produced And Informative And Because He Picks Such A Well-Liked Topic And Created Long-Form In-Depth Content Around It The Video Has Been Recommended Tons By YouTube People Have Been Clicking And He Has Already Started The Building That Loyal Audience I Talked About Earlier Within The Sort Of YouTube Subscribers So Attempt To Hire Your Content In With Popular Themes And Other People Where You Can And Usually, You'll See Much Better Engagement With It Number Five Is Of Rogan Has Worked Consistently Hard At This Podcast But Over Ten Years And He's Still Putting Tons Of Labor Into It Even To This Day He Cranks Out Two To 3 Episodes Per Week Sometimes Even More And He's Been Doing That Each Week Since 2009 He Still Does All Of The Guest Interviewing Himself To The Present Day And He Sources And Invites All Of The Guests Personally Plus This Is Often On Top Of All Of The Work That He's Doing Within The UFC Together With His Commentating And His Stand-Up Comedy And This Just Shows Us That If You Would Like To Create Something Of The Value You Are Going To Possess To Place Tons Of Time And Energy Into It, You Cannot Just Do A Couple Of Months Work And Expect To See Amazing Results Immediately Successful Businesses Take Years To Build And Unfortunately, There Are Not Any Shortcuts So What I Might Take From This Is A Don't Hand Over On Your Projects If They Don't Begin Immediately And Be You've Got To Be Prepared To Take A Position A Lot Of Your Time And Energy Into Something If You Expect To Ascertain Good Results From It But As A Small Caveat To The Present You Should Even Be Regularly Evaluating Your Progress Checking Your Work Ensuring You're Occupation The Proper Direction Learning About Your Industry And Making Sure You Are Not Just Working Away Blindly On Things Which May Not Be Benefiting Your Number Six Is That Rogan Is Extremely Honest And Genuine On The In The Show, He Talks A Few Lot Of The Items He Enjoys Doing He's Very Open And Honest And This Really Draws People In And Builds Those Deep Connections And Builds That Loyalty Together With His Audience And I Think That's So Important These Days Because People Are Wising Up And They're Getting Uninterested With An Equivalent Old Corporate Cheesy Messages The Companies Put Out And That They Want To Listen To Real Stories From Real People So If You're Creating A Business Or Our YouTube Channel Or Whatever It'd Be Attempt To Be Really Genuine Get A Number Of Your Real Personality Across Especially If You're Creating More Advertising Products And Services Online Make Sure You Fully Believe Understanding Those Products And You're Not Just Spamming People With Rubbish Just To Form A Fast Sale If You're Genuine And Honest With People It Really Helped Me To Create Those Connections Build That Loyal Audience And Build A Business That's Sustainable And Long-Term Now Before I Conclude This Video I Would Like To Try To Something Which Will Help You To Implement A Number Of The Following Pointers And Actually Put Them Into Action In Your Business Because I Do Not Just Want This To Be Another YouTube Video That You Want You To Think Oh That Was Interesting But Don't Actually Implement Any Of Those Tips So If You're Working On Anything Immediately Whether It Is A YouTube Channel A Podcast A Blog Any Quite Online Venture Tell Us What It Is Within The Comments Below And Drop Us A Quick Comment Saying How You Are Going To Implement One Or More Of Those Strategies Into Growing It Over Subsequent Few Months Hopefully We Will Get An Honest Conversation Going Share Some Ideas And Maybe Even Come And Share Some Success Stories During A Few Months That's It For This Article I Actually Hope You Found It Helpful And In Fact If You Have Please Drop Comment Below And Follow To The Blog If You Would Like To See More Artical Like This And In Fact Thanks Considerably For Reading And Best Of Luck..Your LIFE..
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